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Writer's pictureCoach Fred Blumenberg

My "Why" Is Something I'll Die For

To understand this, you need to understand a few things in my life.


The picture you see is my Granny with our four babies. This picture was taken in July 2017 before we moved to Idaho. Moving to Idaho was something that I had to do. Let me explain.


I lost my job to extenuating circumstances at Schaumburg School District 54 on Oct 7, 2015. That was the day I decided that I was losing and that it was time to make a significant change.


Losing. Meaning, I was tired of working the 9-5 job scene and doing what I knew I wasn't meant to do. I’ve always said to my mom, I am not a 9-5 person.


I didn’t say this because I wanted to be an entrepreneur, I said this because I was tired of working jobs with incompetent people or people that did half-assed work.


  • People that liked to complain but couldn’t come up with solutions.

  • Office politics.

  • Bosses that didn’t know shit but would try to tell you how to do shit.

  • Loser mindsets.

  • Broke people mindsets.

  • Wannabes.

  • Managers that would make you do shit that they would NEVER do.


Got tired of that shit. So I went in the opposite direction of a 9-5 and wanted to be an entrepreneur. I’m going to die making this work because I already know what the 9-5 will give me and I want NO PART OF THAT ANYMORE.


Why did I say I was going to die making it work though? Sounds pretty extreme right?


MY WHY

I’m a family man. I will do whatever it takes to succeed and help my family live in financial abundance and create generational wealth.


  • I want to take care of my mom for the rest of her life. She’s sacrificed many many things for us (three) kids and I want to give her the life she so deserves.

  • My wife. She’s stuck by me through the good, the bad and the ugly. And trust me - it’s gotten REALLY UGLY. But she blindly believes in me and for that, I will die making this work.

  • My kids believe I’m a superhero. They think I can do anything. Little do they know that sometimes I feel like I have no control of anything but I have to make this work.

  • PROVE IT TO ME! I’ve always felt inadequate. I’ve always felt like I wasn't good enough or I didn't have what it took. YES! Me. It took many MANY defeats before I could develop into the person I am today. I still have a long way to go.


My “Why” is deep. There are human lives that depend and need my success. There are people that have blind faith in me to come through. My “Why” is bigger than you can imagine. I feel I only have so much time on earth to do these things and that time is running out.






I record a daily vlog to keep my mom and family back home involved with our lives. It’s also to show other entrepreneurs who are just like me, that it’s okay to do what you’re doing even with a crazy household.


I post authentic content because I got tired of seeing fakepreneurs act like the entrepreneur journey is this beautiful sunny walk in the park. That shit is untrue and I decided to fill the void to create AUTHENTICITY. Not just showing you the good but also showing you the bad and the ugly.


I post daily content everywhere because one day I won’t be here and I would've left my footprint behind. My content is to help other entrepreneurs like me with a big family and messy life.


It’s to help my kids see a record of me if I should pass from this earth so that they can still hear me speak to them and still hear my words in a podcast.

My “Why” is to ultimately help billions of other entrepreneurs create AUTHENTIC success in their lives and to secure their future by using their God given strengths. I’m not successful without helping others achieve success.

I carry this as a good burden. It’s what drives me. It’s what gets me through hard moments. It’s what makes me get up when I’m plastered to the ground after getting knocked down. It’s what motivates me when everyone is against me. It’s what helps me stand tall when I’m supposed to be feeling weak.




It’s my “Why.”


So if you wonder how I’m able to kick ass everyday and how I’m able to deflect the bullshit, NOW YOU KNOW.


I also have to mention something really important that most entrepreneurs won’t talk about. When I’m feeling down, I always look for support from my closest entrepreneur friends to pick me up. When I trip and fall, that’s not a moment for me to beat my chest. It’s a moment to say, I NEED HELP.


Never be afraid to ask for help and have a clear “Why.” Otherwise you won’t have what it takes to die for the cause.







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