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Fred Blumenberg

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@TheRealFredLee

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Copyright © 2020 Fred Blumenberg Enterprises. All Rights Reserved

WELCOME TO THE MOST ACCESSIBLE TALENT TO ENTREPRENEURS

HOW THE SOCIAL MEDIA

ASSESSMENT WORKS:

IT'S GOOD TO TAKE A STEP BACK AND ASSESS WHAT'S WORKING

You probably already know what you want when it comes to posting on your social media feeds but do you have a laser focus on who you're marketing towards and are you engaging with those customers via social media. Often times we post what's relevant to us or we post just to make sales. I get it. I used to do it too. You're not the only one. 

I needed to take a step back and asses what my content was saying to my customer on social media. The Social Media Assessment is the perfect opportunity for you to take a step back and view everything from the customer standpoint. It also allows me (a third party outsider) to give you insight on what I see as your potential customer so that I can give you honest feedback. This is not about being right or wrong, this is about tweaking what you're doing to create a more defined and focused message to your customers.

 

WHAT TO EXPECT

I simplify the process. As you know, anything made complicated won't be replicated. So here are a few things to expect during your Social Media Assessment:

 

  1. Defining a clear cut strategy to your posting. Having a clear strategy to how and what you post and the relevance it has to your customer is imperative. You want to be on your customer's mind at all times. You want them to remember you and purchase from you because they have to have the product that you're pushing into the marketplace.  We'll create a strategy around your products and the culture of your brand to create relevance to your customer.

  2. Learn to develop your voice. There are a lot of solopreneurs who are starting their business and don't have a defined brand or culture. Who are you and why is your business relevant to me?  That's the question that I'd be objectively asking you. The best way to develop your voice and telling me about you and the culture of your company is to commit to doing more videos. Start treating social media more like TV. Make yourself relevant amongst your followers by giving them authentic video content that ties into your brand. 

  3. Become consistent with your topics and consistent at posting. It's easy to just post all day about sale items but tell me how your product will solve my problem and ultimately make me feel good. Take me on a journey through the culture of your business. Again, relevancy. Show me your company's culture and make me want to become a part of it. Most importantly, post a consistent basis. Posting sporadically will create broken engagement. It doesn't mean you can't post sporadically and still get awesome engagement but you want to remain relevant to your customer as opposed to leaving gaps of time for your competition to fill the void.

I make it simple for entrepreneurs to follow a process that helps them cut through the noise of the internet and become relevant to their customers. I also include a few tools that will help with cross-posting your content (posting the same content in multiple places) so you can become omnipresent online.

It’s time to cut through the noise and become omnipresent!

 

LISTEN, ALL OF YOUR COMPETITORS HAVE A SOCIAL MEDIA ACCOUNT AND EVERYONE IS SAYING THEIR BUSINESS IS THE BEST. HOW WILL YOU CRUSH YOUR COMPETITION ONLINE SO THAT YOUR CUSTOMERS REFER TO YOUR BUSINESS AS THE BEST?